The publication contains over 400 characters and logos from the former Yugoslavia, created from the mid-20th century to the 1990s, serving as a sort of “hall of fame” for some of the most significant and productive designers in the field of visual communication.

— What was work like in design, and who were the designers in former Yugoslavia? In socialist Yugoslavia, an industrial designer was an anonymous architect, a worker in the industry like any other, while a graphic designer was often a trained artist who was either permanently or occasionally involved in commercial work. With the exception of a few individuals and collectives, authorship was rarely, if ever, emphasized. However, despite the lack of higher education institutions in design (outside of art or architecture), design was indeed present, widely seen in the everyday lives of citizens. Listening to and recording the stories of those who participated in shaping the history of Yugoslav design, we encounter similar motives and motivations. They all claim that they wanted, at least a little, to push the boundaries of a better life and taste. They loved to work and create; it was never just about money. ⁄ Sanja Rotter

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publisher—radnja

author—Ognjen Ranković

design—antonio karača

language—croatian+english

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2023

150×210

240 pp

offset

soft cover