Formally a hybrid between the design monograph, the collection of texts and the thematic publication, this book provides a brief insight into more than three decades of graphic designer and publicist Dejan Kršić’s work, and contains an illustrated chronology covering the period from the early 1980s to today, three texts by the alternative author Mark Golub that contextualise his various aspects of the art. The book also talks about the many years of intellectual and practical cooperation between Dejan Krš ić and the collectivité of academics ⁄WHW⁄, whose history has been told through a design that has communicated and interpreted various exhibitions, discursive and publishing projects that have sought to establish a collective practice of artistic and professional activity in the field of art and industry.