fototxt is a periodical publication that collects textual and visual material with the task of researching, interpreting and contextualizing artistic works in the photography media. In doing so, the media itself is seen as a “social practice — active and not at all innocent, as it changes our perception and affects our understanding of the relationship ”.
The shaping of the magazine’s visual identity derives from the title itself, reminiscing the camera lens with its design and typographic solution. Holes cut through the pages emphasize the main motif ⁄connection of image—photo and word—text⁄ where the images frame the text-filled pages in the background, and vice versa the text frames the photo. The design of the cover is defined by the fixed central position of the hole on the cover, which frames only a part of the main motif, that is printed in full format on the cover of the magazine.